Women’s Luxury Fashion Brand

The Story

A high-end women's wear brand known for its timeless tailoring and classic British style sought to transform email into a stronger revenue channel. Their audience responded well to brand storytelling, but the existing email setup wasn’t maximizing that connection. Their Klaviyo flows were minimal, and campaigns lacked consistency.

The Solution

The Results

Over 3 months, the client's brand...

• Generated £24K+ in attributed sales through flows and campaigns.

• Increased click-through rates and repeat purchases by 22%.

• Achieved an increase in open rates by 40%.

• A scalable system is now in place that the brand uses to retain and convert customers more effectively.

More designs

To ensure constant communication with their audience, we've set up and optimized core Klaviyo flows, including:

• Welcome Series: Introduced new subscribers to the brand's story and bestsellers

• Abandoned Cart & Checkout: Re-engaged high-intent visitors with tailored messaging

• Post-Purchase Flow: Reinforced brand value, encouraged reviews, and promoted cross-sells

• Winback Flow: Re-activated dormant customers with incentive-based content

Rebuilt Essential Flows

Relevant Campaign Strategies

Instead of generic ad hoc newsletters, we helped the brand build a time-bound campaign calendar strategy rooted in:

• Seasonal product launches

• Exclusive promotions

• Style advice and behind-the-scenes storytelling

Premium Email Designs

Using their brand assets, we crafted emails that felt elevated and on-brand. Layouts were clean and reflective of the classic British aesthetic.