Some email marketers write campaigns. I build systems.

Hi there, my name is Craig Ian.

An email marketing specialist.

I help eCommerce brands generate consistent revenue from email by building the automations and flows that work around the clock.

Here's what working with me looks like

Automations-first, always

Campaigns have their place, but my starting point is always the systems that are working underneath. Before anything goes out manually, the automations that should be running are running.

Clean, strategic work

I never use spam tactics, fake urgency, and discount blasting. Every email I build is designed to perform and empower your brand without damaging your image or burning your list.

You get a one-man team

I'm a solo specialist. When you hire me, you get me, and all my skills related to email marketing. I handle the audit, strategy, the build, the design, and the copy personally. Nothing gets passed off.

Does your email setup need work?

Contact me and let's find out how I can help grow your eCommerce brand through email marketing.

Works I've done

A look at the results of the automations, flows, and campaigns I've built for eCommerce brands. Designs can be found inside!

(and some DTC brands).

Women's Luxury Fashion

24% Increase in Attributed Revenue in 3 Months

eCommerce • Email Marketing • Fashion Brand

This brand had core flows live and paid ads driving consistent traffic, but was still relying too much on campaigns. By optimizing existing automations and tightening lifecycle flow logic, their email shifted from a manual task to an automated revenue system, which generated approximately £24K+ over 3 months in attributed revenue.

KraftStories

65% Open Rate and 14% CTR with Lifecycle Automation

eCommerce • Email Marketing • Workshop & DIY Brand

KraftStories were getting subscribers regularly, but no flows were in place to do anything with them. By building 5 core flows and pairing them with segmentation by location and behavior, email went from an unstructured channel to a system that is actively moving subscribers through their customer lifecycle and generating attributed revenue.

Luxury Treehouse Lodging

£103K Gained Revenue Through Storytelling-Driven Campaigns

DTC • Email Marketing • List Building • Hospitality Brand

This lodging brand was often sending campaigns but had no consistent schedule. Furthermore, the emails read like announcements rather than reasons to book. By shifting to storytelling-driven campaigns and building a welcome flow around the same approach, their email started driving real booking intent and generated £103K in revenue.

Email marketing services

If you're not sure where to start (or aren't sure what you need), take a look at my service packages here that help you decide. If you need any combination or any custom help, feel free to contact me so we can talk!

Already have email marketing set up?

If you have a setup running but aren't seeing results, I can take a look and tell you exactly what needs to change. No cost, and no commitment required.

Standalone services

Email campaigns

Regular email sends handled from strategy to execution, so your list stays engaged and keeps buying.

  • Content calendar and campaign strategy

  • Copywriting and email design

  • Performance review after each send

Flow creation & optimization

Automation flows built from scratch or fixed so they're going to the right people at the right time, running without manual work.

  • Copywriting, email design, and timing setup

  • Audience and segmentation setup

  • Testing and optimization for 3 months

List building

Everything your brand needs to capture leads from your website and turn new subscribers into buyers.

  • Signup form setup

  • Lead magnet copy and design

  • Add-on: Paid ads on Meta and/or Google

Full email marketing setup

Everything your brand needs to start making money from email, built from scratch and ready to run.

  • Full email marketing strategy

  • Core automation flows

  • Copywriting and email design

  • Segmentation and deliverability setup

  • Website signup forms

  • Testing and optimization for 3 months

Quick info about me...

I'm Craig Ian, an email marketer from the Philippines who loves building automated email marketing systems for eCommerce brands.

Most brands I work with are already sending emails. The problem isn't that they're sending, it's that nothing is running in the background between sends. No welcome flow, no abandoned cart sequence, no post-purchase follow-up. Just manual campaigns holding the whole thing together.

Campaigns are part of a healthy email strategy. But they only work as well as the automation system behind them. That's what I build: the foundation that works around the clock so your campaigns have something to land on.

Think we'd work well together?

I'm always open to hearing about what you're working on. If email is something you want to take seriously for your brand, let's talk about it.

No commitment • No pressure