Luxury Lodging Brand

£103K Gained Revenue Through Storytelling-Driven Campaigns

This lodging brand was often sending campaigns but had no consistent schedule. Furthermore, the emails read like announcements rather than reasons to book. By shifting to storytelling-driven campaigns and building a welcome flow around the same approach, their email started driving real booking intent and generated £103K in attributed revenue.

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The gap

This lodging brand was sending campaigns, but without a consistent schedule. When emails did go out, they were announcements of available rooms, upcoming events, and occasional promotions. For a brand offering a high-end escape into nature, the emails weren't giving subscribers a reason to book. They were hearing from the brand, but nothing in the emails made them feel like they were missing out on something worth experiencing.

The solution

The focus was on changing how the brand communicated and how often they did. A welcome flow was built to introduce the brand the way it deserved, using storytelling that brought readers into the experience of staying in a luxury treehouse surrounded by nature. The messaging of the welcome flow focused on being calm, immersive, and emotionally engaging rather than simply promotional.

Campaigns were restructured around the same approach. Instead of announcements, each email was written to make readers feel the stillness, the luxury, and the escape before they made a booking. A consistent sending schedule was also established so the audience was hearing from the brand regularly.

The outcome

The shift in tone changed how subscribers responded. The welcome flow consistently warmed new subscribers before any campaign reached them, and over time, the restructured campaigns built genuine booking intent. Combined, they generated £103K in attributed revenue.