Luxury Eco-tourism Accommodation

The Story

A luxury nature retreat offering unique, design-led treehouse accommodations nestled in the Scottish Highlands. With a strong focus on sustainability and quiet luxury, they wanted to improve how they stayed in touch with guests—before and after their stay.

While they had a beautiful brand and strong offering, they lacked a cohesive email strategy. Most communications were manual, inconsistent, and missed opportunities to engage or upsell.

One major challenge for this client is the inability to completely integrate their booking software with Mailchimp.

The Solution

The Results

Since integration was a challenge, the attributed revenue had to be manually compared with confirmed bookings from the client's software with the engaged email segment. Here are the results:

• Generated an estimate of £103K+ revenue attributed to email marketing within 9 months.

• Attributed 15% of their bookings to email marketing monthly on average.

• Seen an increase in repeat bookings by 16%.

• Achieved an increase in open rates by 80%.

More designs

While the client had used Mailchimp, they were using it to manually create emails. The clients did not have any flows or automations set up. Since integrations were limited, we implemented flows to automate the bits we can control, such as:

• Welcome Flow

• Sunset Flow

Mailchimp Platform Setup

We crafted their email copy that conveyed warmth, simplicity, and a sense of place. Their goal is to position themselves as a retreat, after all. Every email felt like a personal note, not just a marketing message.

Story-Driven Copy & Voice

Visual Consistency & Design

This brand is a family business. For a team of 3, it was difficult for them to constantly design and create emails. Hence, we created email layouts that matched the client’s natural, traditional, and refined aesthetic. We aligned fonts, colors, and imagery with the brand to build trust and recognition.