Craig Ian Peñalosa

Email Marketing Strategist

Email marketing specialist with a focus on B2C brands. Helping companies increase sales and engagement through strategic campaigns, automated flows, and customer journeys. Skilled in Klaviyo, Mailchimp, and funnel design, with a strong eye for both copy and design. Known for delivering measurable improvements in open rates, conversions, and long-term retention.

Experience

GoGorilla, London, UK

Email Marketing Analyst

November 2024 - Present

Led the full email strategy for two high-end B2C accounts: a UK luxury women’s fashion brand and a premium eco-tourism accommodation business.
Contributed to ~£125K+ in total email-attributed revenue across both accounts over 9 months.
Executed Klaviyo campaigns for the fashion brand, generating £24K+ in attributed revenue within 3 months through targeted automations and optimized flows.
Increased open rates by 40% and boosted conversions by 50% by optimizing segmentation, refining subject lines, and improving CTA clarity across campaigns.
Improved repeat purchase rate by 16% by rebuilding automated flows and conducting structured A/B tests.
Contributed to 20–25% of monthly business revenue directly via email marketing initiatives.
Created branded email templates, structured campaign calendars, and optimized send times to align with client objectives and audience behavior.
Designed sign-up forms which increased new subscriber count MoM from 2% to 5%

Lead Prototyping & Figma Specialist

February 2024 - Present

Led prototyping and UI/UX design for marketing websites and interactive brand experiences, with a focus on motion, responsiveness, and user flow.
Helped design and build Portify, a white-label SaaS CRM platform for agencies, including full UI prototypes, page layouts, and onboarding journeys.
Designed and coded transactional emails (welcome, password reset, verification, OTP, and others) using HTML while ensuring mobile responsiveness and cross-client compatibility.
Built and maintained reusable components to support both the marketing and development teams.

Download my resume

Skills

Email Marketing
Newsletter Copywriting &
Design
Transactional Email Design
(HTML)
Funnel Design
Segmentation & Customer
Retention
A/B Testing & Performance
Optimization
Email Deliverability &
Analytics
Klaviyo, Mailchimp,
HTML/CSS, Zapier
B2C & E-Commerce Customer
Journeys

Techstack

Platforms

Klaviyo, Mailchimp, Shopify, Framer, Webflow, Squarespace

Design

Figma & Canva

Language

HTML & CSS

Others

Zapier